Work Experience
DIGITAL ENGAGEMENT COORDINATOR | MAR 2022 - Present
UTOPIA PDX (United Territories of Pacific Islanders Alliance)
Designing social media and online content marketing strategy and content calendar for community events, ORG-wide programs, partnership events, and donor activities for fundraising campaigns
Create copywriting and marketing assets for giving campaigns, newsletters, organization statements, monthly board reports, and programs
Ongoing design and editing process of entire UTOPIA PDX’s organization website, including a recent rebrand and fundraising gala campaign pages
Content creation of video, photography, and audio projects such as social media reels, podcasts, community highlights, and blog posts
Manage and implement overall organization brand and marketing strategy
CO-FOUNDER/EXECUTIVE DIRECTOR| AUG 2020 - Present
Queer Skate PDX
Develop and implement strategy, event coordination, and programming for skatepark meetups, activation events, and partnerships
Manage organization funds, including grant writing and grant management
Coordinate and monitor donation list, equipment waitlist, and gear donation fulfillment
Create and collaborate on social media content, event information, and marketing materials, including recent website design *launching this summer
Community outreach and engagement with BIPOC, women, gender non-conforming, and LGBTQ2SIA+ skaters
Advocate for the development of skate spaces and Capital Improvement Projects such as Steel Bridge Skatepark Coalition and Oldtown Skatepark Project
MARKETING SPECIALIST - MBA CAPSTONE| JAN 2023 - JUNE 2023
Killer Burger
Created a branded Regional Marketing Playbook to support GTM strategy and Expansion goals
Collaborated and Created athletic/influencer sponsorship partnerships and partnership strategies
Established codebook and market research success metrics
ACCOUNT SPECIALIST | SEPT 2020 - MAR 2022
Rebellious PR
Secured coverage for top-mid-tier publications and media outlets
Managed company podcast team for agency-wide clients
Assisted and developed client public relations campaign content and outreach strategy
Created weekly industry news reports and quarterly client reports
Actively outreached & networked with journalists and media relations
Crafted and edited original pitches, and conducted extensive market research
Handled product placements and project launches
Education
Graduated June 2023 with a Master’s of Business Administration.
Relevant Coursework:
Pioneering Innovation
Foundations of Strategy
Marketing Strategy
Principles of Sustainability in the Athletic & Outdoor Industry
Organizational Management
Product Management in the Athletic & Outdoor Industry
Graduated December 2019 with a Bachelor of Arts in Marketing and minor in Sports Management.
Relevant Coursework:
Digital Marketing
Digital Imaging & Design
Digital Strategy & Innovation